Duckula is one of FremanlteMedia’s retro brands about a quirky vegetarian vampire Duck. The style guide desperately needed a refresh and a new creative direction. Researching trend forecasts and what’s applicable to the age group at the time we wanted to go to retail, I came up with the ‘Rock Revival Look’ for products and the creative. The guide injected new life into the brand, helping it to stand out at LIE; a major Licensing event this summer.
Character Illustration by Philip Catchpole

Screen Shot 2015-09-20 at 16.53.17

1811FMK Duckula style guide 16x9 July15.indd


Skills: Licensing
Client: FremantleMedia Kids & Family