2014 Mr Kipling, an off air sponsor of The X Factor, sponsored a branded vending machine. Working together with our digital branded entertainment team, I had the idea of creating a cake robot! The Vending machine was linked up with Twitter so that the contestants had to tweet to eat. I came up with the creative, the tagline and designed the entire vending machine bringing the Kiplingbot to life. It created great standout for Mr. Kipling on Twitter and Facebook and was fun for the contestants.